Archive for the ‘News’ Category

Never Summer Test Week

Wednesday, February 1st, 2012

It’s time to look back on what was an epic week in the Portes du Soleil with The Rider Social.

After checking the forecasts regularly pre trip, it came apparent that we were to be served with perfect snow conditions. Arriving on the Saturday to steady snowfall it didn’t stop snowing ’til the Thursday with a further storm rolling in on the Friday that still doesn’t appear to have stopped as I type this on the following Wednesday! What this meant was plenty of powder riding, in fact powder everyday for 6 days!

Fi from The Rider Social popped around on the Saturday night to drop off my lift pass and a couple of the 2013 Never Summer test boards, the Premier F1 and the Proto CTX. I tested both boards last season (reviews here) and was keen to try them out in the powder that eluded us in Winter 2011. I mounted the bindings on the Premier F1 in readiness to slay the mountain of powder.

During the week, the Premier F1 was a willing partner in slaying all manner of powder fields. Paul kindly showed me and the rest of his happy campers several secret spots including one wide open field a short boot hike from the Les Combes chair. So good was this field that we lapped it 3 times!

5 snowboarders, which would rise to 6 by the end of the week, had signed up to stay with Paul and Fi at The Rider Social in Chatel and test the 2013 Never Summer range. Most of the guys were put on SL’s from the start, Jo being the only female of the group was put on an Infinity. When I hooked up with them they all had beaming smiles on their faces. The boards were obviously doing their job, although I had no doubts. I mentioned 5 snowboarders had signed up, well the 6th was Cal who was a complete noobie to the sport. He’d jumped in at the deep end and luckily Paul, Fi and myself were there to sort him out. By the end of the week he was an accomplished rider prepared to try some switch and even hit the rails and kickers.

As the week progressed the whole crew developed as snowboarders. People were trying things they never thought they could achieve. New skills included riding powder correctly and efficiently, carving clean lines and literally buttering the muffin off the Prolays run. One proud and happy coach here with the skills they developed throughout the week.

It was all in all an epic week. Unfortunately it did end up on a slightly sour note with Paul popping open one of his bindings on a tree jib in The Stash and landing directly on his lower back. He has a broken vertebrae and a snazzy Storm Trooper vest to help it heal. We wish him all the best in his recovery and look forward to shredding with him soon.

A similar week is being mooted for later this season and almost definately for January 2013 so keep your eyes peeled for further details.

On a side note, to give you an idea of conditons and after giving the Proto a tag of ‘an excellent allrounder’ last March, I was keen to give it a go in the powder. They say a picture can tell a thousand words so check out this video below to see how it performed on a greybird powder day in the PDS.

Some quotes from the week:

“Pete had so much to give and was very good at demonstrating and correcting technique. I learned a lot from Pete about flatland, piste and off piste.”

“Pete was great. Helped me massively gain my confidence and improve my technique in a relaxed, easy going manner. Very patient.”

“Pete was perfect for tweaking technique and eradicating bad habits. Perfected my carving.”

“Pete picks up on little things which improve your riding, he embeds them into you until you don’t even need to think about them.”

Exclusive 2013 Never Summer Test Week

Tuesday, October 11th, 2011

The week of the 21st-28th January 2012 will see an exclusive Never Summer Test Week, where you will be able to put 2013 Never Summer boards to the test. No it’s not a typo, you really will have the chance to test the boards fresh from the early season industry board test. The week is being held at the The Rider Social chalet in Chatel in the Portes du Soleil. We’ll be on hand to give you the low down on things Never Summer, guide you round the best parts of the massive PDS and offer hints and tips to enable you to get the best put of the boards.

At £495 for the week it’s an opportunity not to be missed.

The Price includes:

Return transfers to and from Geneva airport
Hearty homecooked 2 course dinners on 6 evenings of your stay including wine
Full continental breakfast every morning
Afternoon tea and cakes
Never Summer Snowboards to try for FREE*
Sky TV/ DVD/ Ipod docking station
Xbox 360
Free WiFi
Walkie Talkies
Use of our board and ski tuning facilities (wax not included)
Courtesy minibus around resort between 8.30am and 10am and pick after 4pm
Egyptian Cotton bed linen
Board games
Tourist tax

Contact Paul at The Rider Social ( for details.

Love Snow links up with Born Extreme

Sunday, February 27th, 2011

Love Snow is pleased to announce a sponsorship deal with Born Extreme. We’ve been looking to hook up with a UK ’clicks and mortar’ shop for sometime and Born Extreme fitted the bill perfectly. Based in Hinckley, Leicestershire and stocking Love Snow favourites Never Summer snowboards and Union bindings, Born Extreme is passionate about all extreme sports. They are extremely keen on giving customers the best advice and help with their sports, catering for both amateurs and professionals. Sponsorship deals with extreme professionals show their quality and standing in the world of extreme sports. If you are unable to pop down to the shop and see the guys in person, they offer free UK shipping.

The guys at Born Extreme have kindly offered a 10% discount on their website to anyone who Loves Snow. Simply type the code LOVESNOW in the discount code box on checkout and you will receive 10% off your purchase.

Happy shopping!

Love Snow Stickers

Wednesday, October 27th, 2010

Love Snow stickers arrived at Love Snow Towers this morning. I was like a big kid at Christmas, promptly opening the package, finding out the one for the car and wacking it on the back window.

After lunch I decided to add stickers to the everyday Never Summer Revolver and the brand new Never Summer Legacy. This was the result.

Should you want to get your mitts on some stickers either buy something from the Love Snow Shop or drop an e-mail to

Love Snow Shop Open for Business

Tuesday, October 26th, 2010

After what seems like an eternity the Love Snow Shop is now loaded with Love Snow Goodness. We’ve created a range of Love Snow logo hoodies, t-shirts and bandanas for you to get your grubby mitts on.  We’ve kept the prices as low as possible with t-shirts from £14 and hoodies from £24.

If you buy 3 hoodies from the store you can get a massive 30% off by adding the voucher code ADDSLEEVES. This is nearly a 3 for 2 offer!

A big thankyou to our web and graphic design gurus Chris and Stu for their hard work in getting the logo and designs right. Love Snow stickers are currently winging their way to us and should you order from the Love Snow shop we’ll send you one to adorn your lid/board/car/fridge/wheelie bin.

Now what are you waiting for? Head over to the shop and get your self some Love Snow goodies.

A month on

Sunday, May 9th, 2010

A month ago Love Snow appeared in a blizzard, with the website, facebook fan page and twitter site all going live in double quick time. A month on and what’s been happening at Love Snow Towers? One of the best seasons ever has drawn to a close over in Champery and we’re now watching the daily thaw on the webcams. Attention therefore turns to the 10/11 season and what will hopefully be a cracking first season for Love Snow. We’ve been making regular facebook posts and tweets (we still need more ‘likers’ and ‘followers’), but the website has stayed pretty static including the blog. We’ve not been standing still though. Our trusty graphic design and web gurus have been slaving away to create a fresh funky website that Love Snow deserves, with a relaunch earmarked for the end of May. We’ll be offering t-shirts, hoodies and bandanas in our shop, with Love Snow and Champery themed products and we’re currently working hard to negotitate special Love Snow discounts with some of our favourite shops. Once the website is relaunched, we’ll focus on a project to help beginners before they step foot on a board. We don’t want to say too much at this stage, but we’re hoping it will prove an invaluable tool to those new to the sport who don’t know their nose from their tail.

You’re now brought up to speed on the goings on at Love Snow, so as Porky Pig says, “That’s all folks.”